January 25, 2024 – Sofia, Bulgaria – Mastercard has today opened the usage promotional campaign Mastercard Day for Bulgarian country nationwide. The company will reward cardholders continuously on every first day of the month, for shopping cashless in the top SME industry in the country – the culinary segment. From 1st February 2024 till the end of the year, cardholders of Bulgarian Issuers who pay with their Mastercard at restaurants, cafes and bars/nightclubs in the country and Cross-Border, or order food for delivery, will receive 10% cashback, maximum BGN 50 per card per month. The participation requires registration at the offers and experience hub of Mastercard priceless.com/den.
SMEs in the HoReCa segment have continuously received access to innovations and flexible digital solutions for card acceptance from Mastercard and its partners on the market. For 6 years in a row Mastercard has invested in development of small POS terminals, Tap-on-Phone solutions integration with major Bulgarian banks and secure e-comm payments. Thus, small business in the leisure and tourism category is able to stay competitive and offer convenience to modern consumers. Mastercard has also continuously supported all major food and wine events, including urban festivals, restaurant contests and marketplaces, with cashless solutions, so that 500+ merchants grow their turnover, local culinary tastes and cultural assets are preserved and consumers get the fastest and easier experience.
Today, the economy is becoming more digital with information technology used to support business functions, market goods and provide customer services. 90% family businesses stated that they are very/somewhat prepared to operate in the digital economy, according to the Mastercard SME 2023 Survey. The culinary and wine sector in Bulgaria is predominantly family SME driven. 90% family businesses stated that they are very/somewhat prepared to operate in the digital economy, according to the Mastercard SME 2023 Survey. The Survey also reported that 69% of family businesses expect to grow in the upcoming year and 40% of family firms said they have increased the use of digital payments since the pandemic. Mastercard Day will in addition support promotion of the segment and its SME heroes.
For more information on how to apply, please visit: priceless.com/den
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About Mastercard (NYSE: MA) www.mastercard.com
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.